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This is Chamula, Mexico, the town that worships Coca-Cola. These people are drinking more Coke than anyone else on Earth? Yes. Coca-Cola chairs. Coca-Cola basketball hoop. They are like bringing orphans because part of their life, that is why it's present in the cemetery. Coke was everywhere. Even the babies were guzzling it. Quantas botelas bebes al dia? Más o menos dos. Un litro. Tres. Dos litros y medio. Como un litro. Cada día? Sí. It replaces water. Do you think they're aware of the health consequences? No. Some of them even go to like little witch doctors. They try and cure their diabetes with a bit of Coke. We are addicted. Tu conoces muchas personas con diabetes? Sí. Y tú? Sí, también. Sí. Sí. Mi papá, mi abuela. See people missing limbs to find out they're diabetic. Wow, diabetes is everywhere. Cheaper to drink the Coke than the water? Yes. And the most popular water bottle brand here is also owned by Coke. We stopped buying Coca-Cola, but then we are going to be buying Ciel. At the end, we are giving the money to them. We are looking for a Coca-Cola deposit. The biggest storage about Coke. We've made it to the Coca-Cola plant here. I'm going to try to get inside.