The photo shows a man, likely a football (soccer) coach, giving a press conference. The background features logos of various brands associated with sports and media. The text overlayed on the image translates to: "My brother, the book says [or writes]: Stay away from City, PSG, and Bayern, but beware of Real." The joke plays on the common practice of coaches giving press conferences and the way they may advise their teams to avoid certain rivals, or specific strategies of their opponents. This coach is, however, using the phrase humorously, in this case, in a way that warns of Real Madrid's strength and tactics, rather than a traditional press conference advice to his own team. The implication is that Real Madrid is the most formidable opponent and should be treated with utmost caution. The humorous element lies in the directness and slightly sarcastic tone of the advice.