oğlum bu ülke nasıl günler görmüş bize dibe kalmış aq · TEBRİKLER ES PILSEN so a KAZANDINIZ.
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The photo shows a bottle cap with the text "Tüketiciler Bedava Efes Pilsen Soğuk Karandiniz." This is a joke because it plays on the word "karandiniz," which sounds like "karandaşınız," meaning "your pencil." The joke is that the beer company is claiming that their consumers are their pencils, implying that they are being used to write something down, possibly the company's profit margin.
The joke is funny because it's unexpected and absurd, and it uses a pun to create a humorous situation. It's also a bit cynical, as it suggests that consumers are being exploited.