The image is of a laundry detergent bottle. The product is called "Beybi Soft Komşu Çatlatan Çamaşır Yumuşatıcı", which translates to "Beybi Soft Neighbor Cracking Laundry Softener". The joke is that the product is so effective at softening clothes that it cracks the neighbor's walls. This is an exaggeration, of course, but it plays on the stereotype of strong laundry detergent.