gizem @cruyelladevil maalesef özel olma takıntım var birinin hayatında farklı ve özel bi yerde olmadığımı hissettiğim anda soğuyorum
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The image is a tweet. The tweeter, "gizem," expresses a feeling of disappointment or coldness. The joke, or rather the sentiment, is quite common in social media, especially in Turkish.
The tweet says:
"Unfortunately, I have an obsession with being special. When I realize that I'm not different or special to someone in their life, I feel cold."
The humor comes from the seemingly contradictory nature of the sentiment. It's a common human experience to desire a unique position in someone else's life, but to acknowledge that this feeling can be hurt, and sometimes even cause a distancing, by the realization that your relationship may not be as special as you perceive it to be. So, the joke (or observation) is about that subtle pain of the realization.