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The photo shows a group of Victoria's Secret models, likely from a fashion show. The tweet headline says "Victoria's Secret show returns after four years".
The humor, if any, is implied rather than explicit. The tweet is announcing the return of the Victoria's Secret fashion show (which has had a hiatus in recent years). The joke, if there is one, hinges on the idea that the fashion show being "back" after an extended absence. It might be seen as a play on the perception of the show being "cold" (şovu) or "off-the-radar" for a while but now is back. It's not a directly funny statement but more of an attention-grabbing way of announcing the event.